Released on: January 8, 2008, 1:21 pm

Press Release Author: Mary Beth Dostillio/YouChoose.net

Industry: Internet & Online

Press Release Summary: The YouChoose.net social network was launched to let the
people decide between Blu-ray and HD DVD. The verdict is in: Blu-ray wins

Press Release Body: FOR IMMEDIATE RELEASE


YOUCHOOSE.NET "PLEDGE CAMPAIGN" RESULTS IN WIN FOR BLU-RAY

The YouChoose.net social network was launched to let the people decide between
Blu-ray and HD DVD. The verdict is in: Blu-ray wins

www.YouChoose.net

Thornton, Pennsylvania -- (January 8, 2008) - YouChoose.net, whose tag line is
"Turning Passions into Actions," was launched in early 2007 with an initial goal, to
put an end to the high-definition format war between Blu-ray and HD DVD. At the
time, Mike Dever, YouChoose.net's co-founder and Chief Energy Officer, described it
this way,

"The first Pledge Campaign organized by the YouChoose community is one created to
determine the next-generation DVD format. We realize that the selection of the
next-generation DVD format is not a critical life-or-death decision. There are and
will continue to be more important issues facing the world. We realize that people
will still be starving and murderous tyrants will still be murdering after YouChoose
a DVD format. But this is a start. It is Our Belief that if an entire revolution
can begin with a protest over tea, the success of the little "experiment" we are
starting here at YouChoose.net can be used by anyone to bring focus and attention to
other, more important, issues."

The 'experiment' has been a resounding success. Since the launch of the Blu-ray vs.
HD DVD pledge campaign last year, more than 700 campaigns have been launched on
YouChoose.net and more than 100,000 people have joined with each other in supporting
a variety of causes.

And what did YouChoose.net's members have to say about the Blu-ray vs. HD DVD format
war? The majority supported Blu-ray: 62% for Blu-ray vs. 38% for HD DVD.

When earlier this year Warner Bros. Entertainment sided with Blu-ray and gave up its
plans to also support HD DVD, the YouChoose.net forums debates heated up, with many
consumers feeling abandoned. Sam in Sydney, Australia summed it up, "It\'s a shame
many people who bought HD DVD players did so because they felt some assurance that
Warner was neutral. I too feel that WB should allow all of these people a free Blu
ray player (if they win) in exchange for the HD DVD format."

"This was not a simple vote," said Mike Dever, "YouChoose.net's members 'pledged' to
support whichever format was selected by the majority of members at YouChoose.net.
This means that they may have preferred HD DVD to win the format war, but with the
victory going to Blu-ray, they have committed themselves to only buying Blu-ray
devices in the future." And which format did Mr. Dever vote for? "I was an HD DVD
guy," he says, "with the players often selling for 1/3 the cost of Blu-ray devices
and the DVDs themselves also cheaper to produce, I thought that was the way to go."
But like all others, with the vote now in, Mr. Dever will only buy Blu-ray devices.

To turn your passions into actions, go to YouChoose.net at www.youchoose.net. You
can participate in many of the active campaigns already operating there, or you may
start your own campaign and tell your friends to help support it.

About YouChoose.net:
YouChoose.net, is a social network specifically developed for people to turn their
\"Passions into Actions\" by setting up and supporting \'Campaigns\' that allow them to
promote and take action with others to support their causes. YouChoose provides the
platform and tools necessary for individuals and organizations to easily create
their campaigns, participate in forum discussions and find others who share their
passions. Numerous YouChoose.net campaigns have received wide recognition and have
been credited with forcing change. These include the campaign to oust Terry Semel
as CEO of Yahoo!, returning the Passions and Jericho TV shows to NBC.com and CBS,
and preventing the extradition of Duane 'Dog" Chapman, the "Bounty Hunter" to
Mexico. YouChoose.net has more than 100,000 members who actively participate in a
wide range of causes and discussions.

###

Contact: Mary Beth Dostillio
MaryBeth@YouChoose.net
610.361.7703



Web Site: http://youchoose.net

Contact Details: Mary Beth Dostillio
YouChoose.net
The Mill
361 Brinton Lake Road
Thornton, PA 19373
610-361-7703
marybeth@youchoose.net